Shaping the visual style of a project. As an Art Director, I was responsible for translating concepts into images — deciding on composition, color, lighting, wardrobe, props, and how everything looks on camera. I guide the creative team (photographers, stylists, set designers, etc.) to ensure the final visuals align with the brand and vision.
Creative leadership goes beyond visuals. It’s about developing the core idea behind a campaign, making sure it connects emotionally and strategically with the audience. As a Creative Leader, I lead brainstorming, define tone, mood, and messaging, and ensure that every element — from copy to visuals — works together conceptually.
My position was HR Manager in Marvel Holding, and because of my experience in media, I did the Management of the Marvel Studio for a while and the result was perfectly in the line of the holding’s improvements.
I was trying to make everything happen smoothly. I plan timelines, manage budgets, coordinate teams, solve problems, and keep everyone aligned from start to finish. It’s about turning creative ideas into real, delivered projects — on time and on brief.
• Serve in a dual role as both HR Manager for the holding company and Project Manager / Studio Lead for its in-house advertising studio, appointed directly by the CEO based on my background in media and creative production.
• Lead all HR operations across the holding, including talent acquisition, performance management, organizational development, and employee engagement strategies.
• Oversee the creative direction and project execution of multimedia advertising campaigns for the company’s subsidiaries and external clients, including photography, videography, branding, and promotional content.
• Coordinate cross-functional teams of designers, editors, and creatives while managing timelines, budgets, and stakeholder communication.
• Bridge business goals and creative execution, ensuring campaigns align with brand strategy and deliver measurable impact.
• Personally built the studio team from scratch, hiring and onboarding a full creative crew including photographers, videographers, editors, makeup artists, stylists, hair stylists, jewelry specialists, and later expanding to social media and digital marketing managers.
• Used my HR expertise to identify each team member’s strengths, working style, and creative potential, enabling me to lead with empathy and create a culture that fosters collaboration, trust, and high performance.
• Managed all stages of advertising campaigns — from concept development and creative direction to execution and delivery — aligning each project with brand identity and business objectives.
• Served as a strategic link between human resources and creative leadership, ensuring the right people were in the right roles and had the support they needed to deliver outstanding results.
